Wednesday, October 7, 2009

Cadbury Chocolate discards Kraft's $16 Billion Offer

A member of the family that founded the British chocolate company Cadbury has spoken out about a possible conquest by the American food company Kraft. Cadbury's management recently rejected a $16 billion suggest from Kraft. Felicity Loudon said she feels ''particularly saddened by the possibility of one of the last remaining British icons disappearing into an American plastic cheese company."
And today's Last Word in business comes from a Cadbury. A member of the family that founded the British chocolate company has spoken out about a possible conquest by the American food company Kraft. Cadbury's management recently rejected a $16 billion offer from Kraft and discussion continuing.
On oct 5th, Felicity Loudon, whose grandfather Egbert Cadbury was a managing director of the company, made clear her distaste for the possible deal. She told a British newspaper that as a Cadbury, she feels quote, "particularly saddened by the possibility of one of the last remaining British icons disappearing into an American plastic cheese company."

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