As developed regions such as North America and Western Europe saw their economies fall and environmental concerns rise in 2008, global sales growth of flavored bottled water suffered a sharp slowdown globally.
Although Brazil’s major bottled water brands such as Indaiá been available on Brazilian supermarket shelves for decades, consumption of bottled water in Brazil has remain low; in 2008 total per capita volume of bottled water was 27 liters per person per year, versus 98 liters in North America and 118 in Western Europe. But the market has produced effective growth rates in recent years. The total value of the Brazilian bottled water industry has full-grown at a compound annual growth rate of 16 percent from 2003 to 2008, according to Euromonitor International. This is far higher than other soft drinks such as carbonates and also greater than bottled water growth globally.
Although Brazil’s major bottled water brands such as Indaiá been available on Brazilian supermarket shelves for decades, consumption of bottled water in Brazil has remain low; in 2008 total per capita volume of bottled water was 27 liters per person per year, versus 98 liters in North America and 118 in Western Europe. But the market has produced effective growth rates in recent years. The total value of the Brazilian bottled water industry has full-grown at a compound annual growth rate of 16 percent from 2003 to 2008, according to Euromonitor International. This is far higher than other soft drinks such as carbonates and also greater than bottled water growth globally.
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