Wednesday, January 13, 2010

Focus on flavor – don’t focus on health benefits

There are different things about which tea has different health benefits, and which outweighs what. The thing we like to say here are that you shouldn’t focus so much on which one is the best; just consume it. You can know, if you’re drinking tea, it’s good for you. If you’re drinking a green tea, it’s good for you. If you’re drinking a black tea, it’s fine for you. They all have catechins and polyphenols and all the antioxidants and the free-radical killers and all that stuff that benefits your body. We do not really discuss the health claims; we just like to speak about why it tastes good, and how it can make you feel from a more emotional standpoint.
Like wine, temperatures, regions, and preparation on the producer’s end can really affect the outcome for tea. But with tea, the consumer has ultimate control over how it’s going to taste.

No comments: