Monday, August 24, 2009

Advertising against Soda Tax Debut

Despite the fact that there is not a current congressional proposal to tax soft drinks, this week, the American Beverage Association (ABA) launched a $2 million ad campaign against a soda tax, USA reports on august-19. The ABA ads portray a sugar-sweetened beverage tax as a tax on “simple pleasures.”
In July, the ABA joined with the Grocery Manufacturers Association and the National Restaurant Association to start the 110-member coalition Americans against Food Taxes, of which NACS is a member. While no healthcare bills being debated contain a tax on soda, proponents desire such a tax on all sugar-sweetened drinks, including fruit and energy beverages, as part of the fight against obesity.

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